StackOverlap analyses your marketing technology stack and identifies where you're paying twice for the same capability. The average team wastes $47,000 per year on overlapping tools.
MarTech tools tracked
Average annual waste found
Tool categories covered
Average audit time
How it works
Search and select the tools your team uses from our database of 3,000+ MarTech tools. Takes about 3 minutes.
Our three-pass AI engine profiles each tool architecturally, identifies genuine overlaps, and critiques its own findings.
Receive a detailed analysis with overlap groups, waste estimates, consolidation roadmap, and tool-by-tool recommendations.
Features
Most tools flag overlaps by matching category tags. We go deeper — profiling each tool's delivery surface, customer journey stage, and architectural role before identifying genuine redundancies.
We estimate annual licensing waste using realistic enterprise pricing tiers — not generic ballpark figures. Each overlap group shows a specific dollar range based on the tools' market segment and the percentage of capability that's genuinely redundant.
Every report includes an executive summary, category-by-category analysis, a 3-phase consolidation roadmap, and tool-by-tool recommendations. Share a public link with your leadership team — no login required.
Pricing
Start for free. Pay only when you want the full analysis.
Build your stack, run the analysis, and see a preview of your top 3 overlaps.
Everything in Free, plus the complete detailed analysis built to present to leadership.
Start managing your martech spend with confidence. Your stack audit begins here.